Social Media Specialist

  • Contract

Company Description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

Job Description

 

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
  • Write, develop, and strategize online content production and scheduling
  • Assist with crisis management, bad reviews, and negative news communications
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Create and maintain company social media pages and profiles
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Create and implement social media marketing plan and editorial calendar
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
  • Expanding network by interacting with industry professionals and influencers via social media
  • Conduct and hosting an IG Live or other social media streaming program

 

Qualifications

  • Bachelor’s degree in marketing, communication, or related field
  • 2+ years’ experience in digital marketing and social media are preferable
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, Tiktok, YouTube, etc.)
  • Knowledge of project management and best practices
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Strong written and verbal communication skills